Pitch Like Hollywood: What You Can Learn from the High-Stakes Film Industry

Clinical psychologist Peter Desberg and writer/producer Jeffrey Davis offer tips on overcoming presentation anxiety and crafting the perfect "award-winning" pitch, regardless of the industry. They provide a step-by-step guide to adapting the Hollywood Pitch for board meetings and sales calls, including chapters on persuasion boot camp, the pitch panic cycle, and creating the pitch II.

Format: Hardback
Length: 352 pages
Publication date: 30 March 2022
Publisher: McGraw-Hill Education

Clinical psychologist and author/producer Peter Desberg and writer/producer Jeffrey Davis offer tips on how to overcome presentation anxiety and create the ideal "award-winning" pitch, regardless of the sector in which you operate. Sales and marketing professionals deal with an "audience" on a daily basis, frequently with life-or-death repercussions. You can dramatically improve your performance by incorporating elements of a traditional Hollywood pitch, such as evoking emotion, piquing curiosity, and ultimately persuading decision-makers with superior persuasion and performance.

In Pitch Like Hollywood, clinical psychologist Peter Desberg and writer/producer Jeffrey Davis take you on an insider's tour of the entire process, from defining the fundamentals to clever tactics for overcoming stage fright (pitch panic). They also include a step-by-step guide so that you can adapt the Hollywood Pitch for your next board meeting or sales call. With chapters such as Persuasion Boot Camp, The Pitch Panic Cycle, and Creating the Pitch II (The Sequel), you'll have a front-row seat in a master class on giving great performances for any audience, every time.

Weight: 538g
ISBN-13: 9781264268566