Place Brand Formation and Local Identities

This book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods. It draws on extensive interviews with key actors in the US to explore core topics such as belonging and community, identity, nostalgia, idealism, and recreation. It offers a working definition neighborhood brands and branding definition that stakeholders can use to promote and market their neighborhoods.

Format: Paperback / softback
Length: 92 pages
Publication date: 31 March 2021
Publisher: Taylor & Francis Ltd

This groundbreaking book delves into the realm of micro-level neighborhood branding, shedding light on the process of creating unique local identities within communities. It begins by positioning place branding literature at the neighborhood level, providing a comprehensive framework for understanding the core components of a neighborhood brand. Through extensive interviews with key stakeholders in the United States, including government officials, realtors, economic development professionals, urban planners, and neighborhood residents, the book explores key themes such as belonging and community, identity, nostalgia, idealism, and recreation.

In conclusion, this book offers a valuable contribution to the fields of place branding and destination management. By challenging the dominant macro-level narratives, it provides a fresh perspective on the importance of neighborhood branding in shaping the identity and appeal of communities. It will be of interest to scholars and students pursuing studies in urban planning, tourism, destination branding, marketing, public administration, and sociology, as well as practitioners seeking to promote and market their neighborhoods effectively.

Weight: 186g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367785543