LeventAltinay,AlexandrosParaskevas,Faizan Ali
Planning Research in Hospitality and Tourism
Planning Research in Hospitality and Tourism
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The third edition of Planning Research in Hospitality and Tourism is an accessible, concise, and practical guide to planning, conducting, and analyzing research in tourism and hospitality. It provides an introduction to the basic principles, research techniques, and characteristics of research in the international hospitality and tourism sectors, with a variety of features to aid understanding and practical tips for overcoming potential research issues. It has been fully updated to include new chapters on mixed methods, technology, research strategies, focus groups, sampling, secondary research, experimental design, and international case studies. It is essential reading for all tourism and hospitality researchers.
Format: Paperback / softback
Length: 356 pages
Publication date: 14 June 2024
Publisher: Taylor & Francis Ltd
Planning Research in Hospitality and Tourism, third edition, serves as an accessible, concise, and practical guide to conducting, analyzing, and planning research in the fields of tourism and hospitality. With a global perspective and appeal, this book offers students a comprehensive introduction to the fundamental principles, research techniques, and unique characteristics of research within the international hospitality and tourism sectors. It presents the information in a straightforward and accessible manner, making it suitable for students with various backgrounds.
To enhance understanding and provide practical guidance, the book incorporates a range of features throughout. These include:
New chapters on mixed methods and the integration of technology into research practices.
Expanded coverage of research strategies, such as focus groups, sampling secondary research, and experimental design.
Fresh international case studies and excerpts from journals, offering real-world examples of tourism and hospitality research scenarios.
Access to student and lecturer online resources, including practice datasets, to support learning.
Enriched with insightful case studies, this volume serves as a vital resource for all individuals engaged in tourism and hospitality research. Whether you are a student, researcher, or industry professional, Planning Research in Hospitality and Tourism, third edition, will provide you with the knowledge and tools necessary to excel in your field.
Weight: 690g
Dimension: 254 x 178 (mm)
ISBN-13: 9781032522586
Edition number: 3 ed
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