Plant-Based Food Consumption: Products, Consumers and Strategies

Plant-Based Food Consumption: Product, Consumers, and Strategies is a book that provides an overview of plant-based food products, their health and nutrition benefits, drawbacks, potential consumers, and strategies for approaching this emerging market. It also offers consumer science and marketing strategies through short case studies.

Format: Paperback / softback
Length: 308 pages
Publication date: 01 November 2023
Publisher: Elsevier Science Publishing Co Inc

Plant-Based Food Consumption: Product, Consumers, and Strategies delves into the captivating realm of plant-based food consumption, encompassing a spectrum of dietary choices such as flexitarian, reducetarian, vegetarian, and vegan diets. This comprehensive book offers a comprehensive overview of plant-based food products, highlighting their health and nutrition benefits, potential drawbacks, target consumers, and innovative strategies for navigating this rapidly evolving market.

The journey begins by examining the motivations and needs of consumers, shedding light on the driving forces behind their adoption of plant-based diets. It then delves into the intricate process of companies managing new product development or revitalizing existing products to cater to the growing demand for plant-based options. Through engaging short case studies, the book provides valuable insights into consumer science and marketing strategies, empowering readers to apply theoretical knowledge in practical contexts.

This invaluable reference is of immense benefit to a wide range of professionals, including food scientists, food developers, food marketers, academics, and students pursuing studies in related fields. It serves as a vital resource, equipping them with the knowledge and tools necessary to thrive in the ever-evolving landscape of plant-based food consumption.

Dimension: 229 x 151 (mm)
ISBN-13: 9780323988285