Plunkett's Advertising & Branding Industry Almanac 2022: Advertising & Branding Industry Market Research, Statistics, Trends and Leading Companies

This comprehensive book covers advertising, marketing, and branding, including trends, globalization, technologies, finances, Internet and online strategies, wireless advertising, social networks, branding, public relations, agencies, developments in India and China, paid product placement, TV advertising trends, and more. It provides thousands of contacts for business and industry leaders, industry associations, Internet sites, and other resources, and includes statistical tables, a glossary, and indexes.

Format: Paperback / softback
Length: 492 pages
Publication date: 02 May 2022
Publisher: Plunkett Research, Ltd

Advertising, marketing, and branding are essential to businesses of all types, and this comprehensive volume delves into these fields in depth. From radio and television advertising to direct mail, online advertising to branding, public relations, and paid search inclusion, the book covers a wide range of topics. An analysis of these areas includes trends, globalization, technologies, finances, the Internet, and online strategies, as well as wireless advertising, social networks, branding, public relations, agencies, developments in India and China, paid product placement, TV advertising trends, and more.

This carefully-researched book encompasses various areas such as advertising agencies, marketing consultants, online advertising, branding strategies, and global markets. It provides thousands of contacts for business and industry leaders, industry associations, Internet sites, and other valuable resources. Additionally, it includes statistical tables, a glossary, and indexes to enhance the reader's understanding.

The corporate section of the book features proprietary, in-depth profiles of the 400 leading companies in all facets of the advertising, branding, and marketing industry. These profiles offer comprehensive overviews, industry analyses, and market research reports, all packaged in a value-priced package.

Whether you are a business professional, marketer, or student, this book is a valuable resource for gaining insights into the world of advertising, marketing, and branding. It provides a comprehensive and up-to-date perspective on these critical fields, helping you stay ahead of the curve and succeed in your endeavors.

ISBN-13: 9781628316193