Political Branding: More Than Parties, Leaders and Policies

This book explores the progress made in political branding research across international contexts, focusing on the critical application of new concepts and frameworks to generate a deeper understanding of unexplored settings and positioning research from multiple perspectives. It investigates different typologies and alternative political brands in Canada, Iceland, India, Indonesia, and the United States of America, providing areas of reflection and explicit calls for further research to advance insight into political brands and enhance our understanding of political marketing in action.

Format: Paperback / softback
Length: 174 pages
Publication date: 25 September 2023
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the realm of political branding research, showcasing the remarkable progress made across international contexts. It emphasizes the critical application of new concepts and frameworks, fostering a deeper understanding of previously unexplored settings and positioning research from diverse perspectives. Given the significant shifts witnessed in political landscapes, such as Brexit, the rise of President Trump, the surge in populism, and the emergence of sustainable-climate change movements, it is crucial to examine different typologies of international political brands. Recognizing the vast array of potential typologies and non-traditional political brands, this volume explores various typologies and alternative political brands through the use of new and under-developed theoretical lenses from multiple perspectives and contexts. These include Canada, Iceland, India, Indonesia, and the United States of America. This book offers valuable areas for reflection and explicit calls for further research, thereby advancing our knowledge of political brands and enhancing our understanding of political marketing in action. As a vital resource for a wide range of stakeholders, including political marketers, political scientists, politicians, political party organizers, brand managers, and scholars across various social science disciplines, this book provides a comprehensive guide to the implications of theory and practice. The chapters in this book were originally published as a special issue of the Journal of Political Marketing, further solidifying its significance in the field.

Weight: 453g
Dimension: 246 x 174 (mm)
ISBN-13: 9780367492281