Political Campaign Communication: Principles and Practices

Political Campaign Communication: Principles and Practices, 10th Edition, provides a comprehensive survey of strategic decisions for successful campaigns, featuring examples and data from the 2020 election cycle, updated social media platforms, art and graphics, history, practice, and journalism.

Format: Hardback
Length: 494 pages
Publication date: 28 November 2023
Publisher: Bloomsbury Publishing Plc

The tenth edition of Political Campaign Communication: Principles and Practices offers a comprehensive and insightful exploration of the strategic choices essential to the success of modern political campaigns. Drawing on a wide range of examples spanning local, statewide, and national levels, the authors effectively illustrate the various facets of campaign communication, encompassing public address, buttons, yard signs, billboards, traditional media, and the utilization of internet and social media platforms. Throughout the volume, they employ communication theories to provide a clear understanding of contemporary political campaign practices. Updated to reflect the most recent developments and events from the 2020 presidential campaign, the book also considers journalistic practices and ethical considerations of today.

Key Features:

Numerous examples and data from the 2020 election cycle: The tenth edition incorporates up-to-date examples and data from the 2020 election cycle, providing students with a real-world perspective on campaign communication.

Expanded discussion of social media platforms and practices: The book delves deeper into the use of social media platforms in political campaigns, including their impact on voter engagement, messaging, and campaign strategy.

Enhanced art and graphics program: The tenth edition features an enhanced art and graphics program to engage students and enhance information retention.

Expanded discussion of the history, practice, and state of journalism today: The book includes a new chapter on local elections and offices, providing students with a comprehensive understanding of the role of journalism in local politics.

New chapter on local elections and offices: The tenth edition includes a new chapter on local elections and offices, providing students with a comprehensive understanding of the role of journalism in local politics.

In conclusion, the tenth edition of Political Campaign Communication: Principles and Practices is a valuable resource for students and professionals interested in the field of political communication. With its comprehensive coverage of strategic decisions, examples, and data, the book provides a clear and thorough understanding of contemporary political campaign practices. Its updated and expanded discussion of social media platforms and practices, enhanced art and graphics program, and expanded discussion of the history, practice, and state of journalism today make it an essential tool for anyone seeking to gain a deeper understanding of the field.

Weight: 1043g
Dimension: 261 x 184 x 31 (mm)
ISBN-13: 9781538171431
Edition number: Tenth Edition