Political Campaign Communication: Principles and Practices

The tenth edition of Political Campaign Communication provides a comprehensive survey of strategic decisions essential for contemporary political campaigns, drawing on examples from local, statewide, and national levels. Updated to reflect recent practices and events from the 2020 presidential campaign, it also considers journalistic practices and ethical considerations.

Format: Paperback / softback
Length: 480 pages
Publication date: 01 November 2023
Publisher: Rowman & Littlefield

The tenth edition of Political Campaign Communication: Principles and Practices is a comprehensive and insightful exploration of the critical strategic choices that determine the success of contemporary political campaigns. Authored by experts in the field, the book offers a rich tapestry of examples drawn from political campaigns across local, state, and national levels, encompassing a wide range of communication elements such as public addresses, buttons, yard signs, billboards, traditional media, and the ever-evolving landscape of internet and social media platforms. Throughout the volume, the authors employ communication theories to elucidate contemporary political campaign practices, providing a clear and coherent framework for understanding the dynamics of political communication in the modern era.

In addition to its comprehensive coverage, the tenth edition of Political Campaign Communication has been meticulously updated to reflect the most recent practices and events from the 2020 presidential campaign. This includes an expanded discussion of social media platforms and their impact on political communication, as well as a new art and graphics program designed to engage students and enhance information retention. Moreover, the book delves into the historical, practical, and ethical considerations of journalism today, offering valuable insights into the challenges and opportunities faced by media professionals in the age of digital media.

One of the key features of the tenth edition is its dedicated chapter on local campaigns, which emphasizes the importance of grassroots engagement and community building in political campaigns. The authors highlight the strategies and tactics employed by local candidates and campaigns to connect with voters and build support, emphasizing the role of personal connections and community involvement in shaping election outcomes.

Overall, the tenth edition of Political Campaign Communication: Principles and Practices is an indispensable resource for students, scholars, and practitioners of political communication. It provides a comprehensive and up-to-date examination of the key principles and practices of political campaign communication, offering valuable insights into the strategies and tactics employed by successful candidates and campaigns across different political contexts. Whether you are a campaign manager, political consultant, journalist, or simply interested in understanding the dynamics of political communication, this book is a must-read for anyone seeking to stay informed and ahead of the curve in the world of politics.

Weight: 920g
Dimension: 179 x 253 x 30 (mm)
ISBN-13: 9781538171448
Edition number: Tenth Edition