Political Catchphrases and Contemporary History: A Critique of New Normals

Political Catchphrases and Contemporary History explores the changing meanings of political catchphrases and words from 2001-2020, covering topics like politics, policy, business, austerity, inequality, identity, climate change, crowd protests, flexible working, and online education. Key junctures include 9/11, the 2002 dot-com crash, the 2007-2008 financial crisis, the Occupy movements, China's economic policy, and the COVID-19 outbreak. The book uses case studies to analyze these catchphrases and words and proposes a theory of political catchphrases and a distinctive approach to contemporary history.

Format: Hardback
Length: 224 pages
Publication date: 21 July 2022
Publisher: Oxford University Press

Political Catchphrases and Contemporary History is a comprehensive historical account that delves into the shifting meanings of political catchphrases and words from 2001 to 2020. This book offers a connected narrative that encompasses various aspects of society, including politics and policy, business and investing, austerity and inequality, identity, climate change, crowd protests, flexible working, and online education.

Key junctures in this period include 9/11, the 2002 dot-com crash, the 2007-2008 financial crisis, the Occupy movements of 2011-2012, China's economic policy from 2014 onwards, and the COVID-19 outbreak in 2020. The book is divided into two halves, with the first half dedicated to the pervasive usage of the catchphrase "new normal." Chapters are also devoted to the catchphrases "we are the 99%" and "austerity and resilience," with case studies of these catchphrases and words taking up a significant portion of the book.

In the final chapter, the author makes conceptual inferences and proposes a theory of political catchphrases and a distinctive approach to contemporary history. The source materials for this book are predominantly from the UK and USA, but they also refer to global issues of importance.

Overall, Political Catchphrases and Contemporary History provides a valuable insight into the political and social dynamics of the past two decades, offering a rich and nuanced understanding of the world we live in today.

Weight: 490g
Dimension: 240 x 161 x 17 (mm)
ISBN-13: 9780192863690