Political Communication in Contemporary India: Locating Democracy and Governance

This book explores the forms, patterns, and trends in political communication in India in the twenty-first century, examining how media shapes political decision-making and the problems associated with message designing and dissemination. It highlights how political communication impacts critical aspects of democracy and governance and goes beyond mere rhetoric.

Format: Hardback
Length: 174 pages
Publication date: 23 November 2022
Publisher: Taylor & Francis Ltd

This book delves into the intricate tapestry of political communication in India during the twenty-first century, unraveling the diverse forms, patterns, and trends that shape this vital aspect of contemporary politics. It serves as a comprehensive exploration, shedding light on the profound influence of context on political messaging, unveiling its intricate, overlapping, and multidimensional structures.

The volume takes a deep dive into the dynamic interplay between media and political decision-making, examining how political speeches, community opinion leaders, and formal and informal public conversations shape the political landscape. It explores a wide array of political communication channels, ranging from community radio to social media, providing a comprehensive overview of the challenges and opportunities inherent in message designing and dissemination within a political context.

Furthermore, this book highlights the profound impact of political communication on critical aspects of democracy and governance, transcending mere rhetoric and delving into the realm of substance. It serves as a valuable resource for scholars and researchers across a diverse range of disciplines, including politics, governance, democracy, media and communication studies, journalism, cultural studies, and South Asian studies.

By examining the complexities of political communication in India, this book offers valuable insights into the evolving dynamics of contemporary politics and sheds light on the ways in which information is produced, diffused, transmitted, and ultimately impacts society. It is a testament to the power of communication in shaping political outcomes and the importance of understanding the nuances of political discourse in a globalized world.

Weight: 510g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367687922