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Springer International Publishing AG
Political Marketing and Management in the 2024 UK Election
Political Marketing and Management in the 2024 UK Election
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- Condition: Brand new
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- More about Political Marketing and Management in the 2024 UK Election
This book explores the design, execution and impact of political marketing and management in the UK 2024 general election. It covers strategy, branding, advertising, persuasive communication and advertising, leaders crisis management, local government management and ethical issues. It highlights more subtle yet profound weaknesses in the way politics was marketed and managed, the challenges of delivering at national and local level, and raises concerns with voter discontent and trust in political parties and government. It also offers recommendations for all parties, particularly the Labour Government and the Conservatives in opposition.
- Publication date: 1 July 2025
- Page count: 153
- Dimensions: Height 210 mm; Width 148 mm
- Publisher: Springer International Publishing AG
- Format: Hardback
- ISBN-13: 9783031883132
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