Political Rhetoric, Social Media, and American Presidential Campaigns examines how social media influenced presidential campaign rhetoric, covering media use and social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. It is useful for scholars of rhetoric and political communication.

Format: Paperback / softback
Length: 226 pages
Publication date: 15 September 2022
Publisher: Lexington Books

Political Rhetoric, Social Media, and American Presidential Campaigns delves into the impact of social media on presidential campaign rhetoric. The author examines the use of media in American presidential campaigns, including the campaigns of Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. It explores how presidential candidates have adapted their rhetorical performances for various media platforms, such as newspapers, radios, television, and the Internet. This book is of particular interest to scholars of rhetoric and political communication, providing valuable insights into the evolving nature of political discourse in the digital age.

Political Rhetoric, Social Media, and American Presidential Campaigns

Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. Scholars of rhetoric and political communication will find this book particularly useful.

Media Use in American Presidential Campaigns

The author begins by examining the media use in American presidential campaigns. They note that social media has become an increasingly important tool for political communication, with candidates using platforms such as Twitter, Facebook, and Instagram to reach a wider audience. However, the use of social media has also been criticized for its potential to spread misinformation and hate speech. The author argues that while social media can be a powerful tool for political communication, it must be used responsibly and ethically.

Social Media Campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump

The author then discusses social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. They note that each candidate used social media in a different way, with Obama focusing on connecting with young voters, Romney on appealing to middle-class voters, Clinton on highlighting her experience, and Trump on using social media to promote his brand. The author argues that each candidate's social media campaign was successful in reaching their target audience and influencing public opinion.

Adaptation of Rhetorical Performances for Newspapers, Radios, Television, and the Internet

The author then discusses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. They note that each platform has its own unique characteristics and requires a different approach to rhetorical performance. For example, newspapers require a more formal and structured approach, while radios and television require a more conversational and engaging approach. The author argues that presidential candidates must be able to adapt their rhetorical performances to each platform in order to be successful in the digital age.

Scholars of Rhetoric and Political Communication

Scholars of rhetoric and political communication will find this book particularly useful. The author provides a comprehensive overview of the use of social media in American presidential campaigns and the impact of social media on presidential campaign rhetoric. They also provide valuable insights into the ethical and responsible use of social media in political communication.

Conclusion

In conclusion, Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. They argue that while social media can be a powerful tool for political communication, it must be used responsibly and ethically. Scholars of rhetoric and political communication will find this book particularly useful.

Weight: 372g
Dimension: 229 x 154 x 14 (mm)
ISBN-13: 9781498540858