Pop-Up Retail: The Evolution, Application and Future of Ephemeral Stores

Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They offer a range of benefits to brands and are actively demanded by consumers. This book aims to provide a clear understanding of what ephemeral retailing is, how it developed, and why it gained importance in the retail scene. It proposes a categorization of ephemeral retailing and aims to combine all knowledge about the topic into one concise publication for academics, students, and retail professionals.

Format: Hardback
Length: 134 pages
Publication date: 14 May 2021
Publisher: Taylor & Francis Ltd

Ephemeral stores, also known as pop-up stores, have a long history in consumer trade, emerging in city centers, villages, and convenient locations to offer unique products and experiences. These stores have gained popularity in recent years due to their transient nature, appearing unannounced and disappearing without notice. They can also transform into something else, adding to their intrigue. Brands embrace ephemeral stores for various reasons, including the benefits they provide and their distinctive features. Consumers, on the other hand, actively seek out these stores, as they offer a constant change and surprise.

This book aims to provide a comprehensive understanding of ephemeral retailing, its development, and its significance in the modern retail landscape. As many brands incorporate ephemeral stores into their distribution channels or use them as unique touchpoints, this book proposes a classification of ephemeral retailing, exploring different vocations based on brand strategies and objectives. With a wealth of professional opinions and academic research on the topic, this book seeks to consolidate and clarify knowledge about ephemeral retailing, informing future research and activities.

Written for academics, students, and retail professionals interested in relevant fields such as retail marketing and management, brand management, and distribution, this book offers valuable insights into the world of ephemeral retailing.

Weight: 302g
Dimension: 145 x 222 x 16 (mm)
ISBN-13: 9780367628529