Pop-Up Retail: The Evolution, Application and Future of Ephemeral Stores

Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They offer a range of benefits to brands and are actively demanded by consumers. This book aims to provide a clear understanding of what ephemeral retailing is, how it developed, and why it gained importance in the retail scene. It proposes a categorization of ephemeral retailing and aims to combine all knowledge about the topic into one concise publication for academics, students, and retail professionals.

Format: Paperback / softback
Length: 134 pages
Publication date: 09 January 2023
Publisher: Taylor & Francis Ltd

Ephemeral stores, also referred to as pop-up stores, have a long history in the world of consumer trade, emerging since the earliest days of commerce. These temporary retail spaces can be found in bustling city centers, quaint villages, or convenient locations, offering a unique assortment of products or services before swiftly disappearing once their offerings have been exhausted. This phenomenon mirrors the current trend of ephemeral stores, which appear unexpectedly and vanish without warning, sometimes even transforming into something entirely different.

Brands embrace the concept of ephemeral stores due to the multitude of benefits they provide and their distinctive characteristics. These stores offer a fresh and dynamic approach to retail, captivating consumers with their ever-changing nature and ability to deliver unexpected surprises. Consumers, in turn, actively seek out these novel, engaging, satisfying, or beneficial stores, as they provide a constant source of novelty and excitement in their shopping experiences.

In order to provide a comprehensive understanding of ephemeral retailing, this book aims to shed light on its origins, evolution, and growing significance in the modern retail landscape. As many brands incorporate ephemeral stores into their distribution channels or utilize them as distinctive touchpoints, this book proposes a classification of ephemeral retailing, outlining various ephemeral store vocations based on different brand strategies and objectives. With a wealth of professional perspectives and a growing body of academic research dedicated to the topic, this book endeavors to consolidate all knowledge about ephemeral retailing into a concise and informative publication. It serves as a valuable resource for academics, students, and retail professionals interested in relevant fields such as retail marketing and management, brand management, and distribution.

Weight: 267g
Dimension: 216 x 138 (mm)
ISBN-13: 9780367628550