Portfolio Building Activities in Social Media: Exercises in Strategic Communication

Portfolio Building Activities in Social Media provides students with hands-on experiences to communicate on social media professionally and strategically, designed to be used with Freberg's Social Media for Strategic Communication or any PR textbook.

Format: Paperback / softback
Length: 152 pages
Publication date: 14 December 2021
Publisher: SAGE Publications Inc

Portfolio Building Activities in Social Media is a comprehensive exercise guide designed to empower students with the skills and knowledge necessary to communicate on social media platforms professionally and strategically. With a total of 125 real-world activities spread across various social media platforms, this practical resource offers students hands-on experiences with real-world challenges. From conducting brand analyses to creating budget assignments and developing pitch activities, this exercise guide provides students with numerous opportunities to create and build their portfolio of work. Whether used in conjunction with Freberg's Social Media for Strategic Communication or as a standalone resource, these exercises are invaluable for professors seeking to incorporate more activities around social media and digital brand development into their courses.

The activities in Portfolio Building Activities in Social Media are carefully curated to cover a wide range of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. Each activity is designed to provide students with practical insights and hands-on experience in areas such as social media strategy, content creation, audience engagement, and analytics. By engaging with these activities, students will develop a deep understanding of the role that social media plays in modern communication and marketing.

One of the key features of this exercise guide is its flexibility. The activities can be adapted to suit the specific requirements and interests of different professors and courses. Professors can choose to focus on specific social media platforms or explore a broader range of topics related to digital brand development. Additionally, the guide provides ample guidance and resources to assist professors in implementing the activities effectively in their classrooms.

In conclusion, Portfolio Building Activities in Social Media is a must-have resource for professors who want to enhance their students' social media skills and knowledge. With its comprehensive range of activities, flexible approach, and practical insights, this exercise guide provides students with the tools they need to succeed in the digital age. Whether used in conjunction with other PR textbooks or as a standalone resource, Portfolio Building Activities in Social Media is sure to inspire and engage students in their learning journey.

Weight: 260g
Dimension: 254 x 177 (mm)
ISBN-13: 9781071828038
Edition number: 2 Revised edition