Posters for Exhibitions: Poster Collection 30

The Zurich Kunstgewerbemuseum has been producing high-quality posters since the 1910s to promote its exhibitions. By the 1920s, graphic and typographic solutions dominated, followed by the Swiss Style from the 1960s to the 1970s. In the late 1980s, designers experimented more freely with computer programs, demonstrating the legacy of Swiss Style. Innovative approaches by young designers deliver surprises in contemporary posters.

Format: Paperback / softback
Length: 192 pages
Publication date: 30 March 2018
Publisher: Lars Muller Publishers

Ever since the 1910s, the Zurich Kunstgewerbemuseum, or Museum of Arts & Crafts, founded in 1875 and known today as the Museum fur Gestaltung Zurich, has been dedicated to producing high-quality posters to promote its exhibitions. These posters serve as a means to project the museum's visual identity into the public space while simultaneously documenting the diverse range of themes presented therein. Their remarkable recognition factor is achieved not through rigid corporate designs but through the combination of graphical quality, versatile design approaches, and meticulous printing. By the 1920s, the pictorial scenes of the early days were already being supplanted by graphic and typographic solutions, following the lead of the Russian Constructivists. The Swiss Style, characterized by formal and substantive reduction, whether rigorous or more playful, dominated the Swiss cultural poster until the 1960s. From around 1970, designers began to experiment more freely, in part due to the use of computer programs as new design tools. Posters from the late 1980s impressively demonstrate how the legacy of Swiss Style lives on as a fertile resource, continually being reinterpreted in fresh new ways. Innovative approaches by young designers deliver some surprises in the contemporary posters.

Weight: 620g
Dimension: 167 x 242 x 14 (mm)
ISBN-13: 9783037785584