Postfeminism, Postrace and Digital Politics in Asian American Food Blogs: Consuming Asian American Food Blogs

This book explores how Asian American women bloggers challenge dominant race and gender discourses through the practice of food blogging, providing unique insights into the ways that postfeminist and postrace discourses are encountered in the individuals mundane experiences. It argues that while these blogs rarely present a sustained challenge to hegemonic identity representation, they reveal the collective desire to push back against the limits of 'post-identities'.

Format: Hardback
Length: 120 pages
Publication date: 12 December 2022
Publisher: Taylor & Francis Ltd

Asian American food blogs, which place recipes and food photography within the personal narratives and domestic spaces of Asian American women, provide unique insights into the ways that hegemonic race and gender discourses are negotiated in everyday life. The focus on food offers a particularly rich backdrop for this study as it necessarily implicates family histories, gendered labor, domestic spaces, and the power dynamics of consumption. These intimate digital texts therefore provide unique insights into the ways that postfeminist and postrace discourses are encountered in the individuals mundane experiences.

The author engages in a critical cultural analysis of food blogs narratives, images, communities, and platforms, examining how expressions of post-race and feminism discourses are constrained by the commercial logics of this digital culture. While Asian American food blogs rarely present a sustained challenge to hegemonic identity representation, the processes of reproduction and rupture that define this blogosphere consistently reveal the collective desire to push back against the limits of 'post-identities.'

This is a unique and fascinating study that is ideal reading for students and scholars of gender studies, media studies, cultural studies, and sociology. It offers valuable insights into the ways in which digital media platforms shape the negotiation of race and gender identities, and how individuals use these platforms to challenge and redefine traditional narratives.

Weight: 399g
Dimension: 216 x 138 (mm)
ISBN-13: 9781032298313