Power of Identity Claims: How We Value and Defend the Self

This book explores how striving to live up to our identity claims profoundly affects our daily lives, based on research in psychology and behavioral economics. It explains why people act against their economic self-interest, avoid situations that test their moral identities, and respond to failures to live up to their moral identities. It provides an expanded tool kit for those seeking behavioral change.

Format: Paperback / softback
Length: 120 pages
Publication date: 13 October 2020
Publisher: Taylor & Francis Ltd

This book delves into the profound impact of striving to live up to our identity claims on our daily lives, drawing upon research in psychology and behavioral economics. The author argues that the claims we make about who we are and what we stand for hold immense power over us and shape our social world.

Throughout the book, the author raises thought-provoking questions such as: Why do individuals resist the temptation to cheat when it would yield significant benefits and remain undetected? Why do people hold diverse beliefs about climate change when prompted with their political affiliations? Why do people prefer receiving cholesterol screening as compensation for blood donation rather than monetary rewards?

In response to these questions, the author presents a novel and compelling argument emphasizing the significant influence of our identity claims on our daily existence. The book offers explanations for various perplexing behaviors, such as why people may act contrary to their economic self-interest, how they avoid situations that challenge their moral identities, and how they respond to failures to uphold their moral standards. Through vivid storytelling, the book paints an intriguing picture of individuals' investment in their identity claims, revealing their eagerness to demonstrate their validity, their avoidance of actions and circumstances that threaten their legitimacy, and their use of psychological defenses when faced with challenges to their legitimacy.

Based on extensive research in psychology, economics, and political science, this book offers a captivating read for students and scholars interested in identity and the self. It also serves as a valuable resource for individuals seeking behavioral change within their organizations or communities. By exploring the interplay between identity, behavior, and social context, this book provides valuable insights into the complex dynamics that shape our lives and societies.

Weight: 206g
Dimension: 153 x 229 x 18 (mm)
ISBN-13: 9780367820442