Power of Us: Harnessing Our Shared Identities for Personal and Collective Success

Our identity is constantly changing to reflect the interests of the groups we are a part of, and this fluid identity has a powerful influence over our feelings, beliefs, and behaviors. Psychologists Packer and Van Bavel explain how to harness its dynamic nature to increase productivity, improve physical and psychological health, overcome prejudice, unlock altruism, break political gridlock, and galvanize others to solve global problems.

Format: Hardback
Length: 320 pages
Publication date: 07 September 2021
Publisher: Headline Publishing Group

If you're like most people, you likely believe that your identity is stable. However, the truth is that your identity is constantly evolving, often without your conscious awareness and sometimes even against your wishes, to reflect the interests of the groups to which you belong. This fluid identity holds a significant influence over your feelings, beliefs, and behaviors.

In their book, "THE POWER OF US," psychologists Packer and Van Bavel combine their expertise in psychology, neuroscience, and economics to delve into the essence of identity and explore how to harness its dynamic nature for personal and societal benefits. Throughout the book, they shed light on seemingly unrelated phenomena, such as why men cry during football games but not funerals, why the history of slavery in U.S. counties predicts current-day racism, and why Canada maintains a national reserve of maple syrup.

Packed with fascinating insights, captivating case studies, and groundbreaking research, "THE POWER OF US" will revolutionize the way you perceive yourself and those around you. By understanding the power of identity and its fluid nature, you can unlock new possibilities for personal growth, enhance your well-being, and contribute to a more inclusive and harmonious society.

Weight: 532g
Dimension: 162 x 243 x 34 (mm)
ISBN-13: 9781472274144