Power Play: Elon Musk, Tesla, and the Bet of the Century

Elon Musk is a controversial titan of Silicon Valley, known for his vision of an electric car. Tesla was founded in the 2000s and faced many challenges, but a small band of engineers and entrepreneurs saw potential and set out to make a car that was quicker, sexier, smoother, and cleaner than the competition. Musk himself was often Tesla's worst enemy, taking the company to the brink of collapse. Power Play is a story of power, recklessness, struggle, and triumph, showing how a team of eccentrics and innovators beat the odds and changed the future.

Format: Paperback / softback
Length: 400 pages
Publication date: 07 July 2022
Publisher: Ebury Publishing

A Wall Street Journal Business Bestseller, this meticulously researched and astute chronicle delves into the exhilarating journey of Tesla, capturing the essence of its wild ride. Authored by Walter Isaacson, hailed as a masterclass in narrative journalism, the book offers an exceptional exploration of the remarkable story behind Elon Musk and Tesla's audacious bid to create the world's finest automobile.

Within the pages of this captivating narrative, readers are transported into the heart of the outrageous, come-from-behind tale of Musk and Tesla's relentless pursuit to shape the future of transportation. The company's inception in the early 2000s marked a pivotal moment in the automotive industry, as electric cars emerged as novelties, often discarded by carmakers after more than a century of existence. However, a select group of Silicon Valley engineers and entrepreneurs saw immense potential in these vehicles, envisioning a future where speed, style, efficiency, and environmental sustainability converged.

Tesla embarked on a tumultuous fifteen-year odyssey, navigating a treacherous path beset by fierce rivals, relentless investor pressure, whistleblower revelations, and unwavering support from its loyal fanbase. Throughout this journey, Musk himself played a complex and often controversial role, oscillating between being an underdog, an antihero, or a conman. His audacious actions, at times, pushed Tesla to the brink of collapse, testing the limits of his visionary leadership.

Wall Street Journal tech and auto reporter Tim Higgins, positioned front and center for the unfolding drama, provides a firsthand account of the pileups, power struggles, meltdowns, and ultimately, the astonishing outcome. Through his meticulous reporting, Higgins offers a deep dive into the intricate details that shaped Tesla's trajectory, shedding light on the triumphs, challenges, and the indomitable spirit that propelled it forward.

This book serves as a testament to the power of vision, determination, and resilience in the face of adversity. It is a captivating portrayal of the individuals who dared to dream big and the remarkable achievements that resulted from their unwavering commitment. Tesla's story is a testament to the transformative potential of innovation and the indomitable human spirit, reminding us that even in the face of seemingly insurmountable obstacles, the pursuit of excellence and the pursuit of a better future is always worth the effort.

Weight: 500g
Dimension: 197 x 127 x 23 (mm)
ISBN-13: 9780753554395