Practical Guide to the Fashion Industry: Concept to Customer

Virginia Grose provides an introduction to the business side of fashion, covering key processes, roles, and case studies. The second edition includes new case studies, interviews, and projects, as well as coverage of sustainable practice, social media, the circular economy, and slow fashion.

Format: Paperback / softback
Length: 176 pages
Publication date: 25 February 2021
Publisher: Bloomsbury Publishing PLC

Virginia Grose's comprehensive guide, "Fashion Business: A Guide to Managing Products," delves into the intricate world of fashion business, offering valuable insights and essential processes to navigate the industry effectively. With a focus on product development, supply chain management, and branding, this second edition provides a comprehensive understanding of the business side of fashion.

The book explores the traditional and evolving roles within the fashion industry, shedding light on the critical responsibilities of buyers, retailers, and merchandisers. Through in-depth interviews and case studies, readers gain a firsthand perspective into the realities of this competitive industry.

This second edition boasts an array of new features, including updated case studies, interviews, and projects that reflect the latest trends and developments in the fashion business. It also delves into sustainable practices, the utilization of social media, the circular economy, and slow fashion, recognizing the growing importance of these aspects in today's market.

Furthermore, the book expands its coverage to include digital storytelling, online and offline retailing, and elements of retail entertainment to enhance customer experiences. It also examines the impact of fast fashion on the industry, highlighting both its advantages and challenges.

Whether you are a fashion enthusiast, aspiring entrepreneur, or professional seeking to expand your knowledge in the field, "Fashion Business: A Guide to Managing Products" is an invaluable resource that will empower you with the skills and considerations needed to thrive in the fashion business.

Weight: 398g
Dimension: 228 x 161 x 15 (mm)
ISBN-13: 9781350079670
Edition number: 2 ed