Chris Lukassen,Robbin Schuurman
Practical Product Management for Product Owners: Creating Winning Products with the Professional Product Owner Stances
Practical Product Management for Product Owners: Creating Winning Products with the Professional Product Owner Stances
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This book is an expert guide to the behaviors,stances,and practices of world-class agile product development, reflecting deep in-the-trenches experience from world-renowned experts. It provides powerful tools, ideas, and skills for delivering superior products and services, and for avoiding pitfalls that keep you from seeing what customers really need and want.
Format: Paperback / softback
Length: 464 pages
Publication date: 03 April 2023
Publisher: Pearson Education (US)
Organizations invest substantial resources in developing new products and services, yet many fail to meet customer expectations and fail in the marketplace. The solution lies in enhancing agile product ownership and management practices. This comprehensive book, written by experts with extensive experience, provides a deep insight into the behaviors, attitudes, and practices of world-class agile product development.
Chris Lukassen and Robbin Schuurman, renowned experts, offer valuable tools, ideas, and skills for delivering superior products and services while avoiding common pitfalls that hinder understanding of customer needs. The book is structured using a start-to-finish, Scrum-based case study, drawing upon concepts developed for their breakthrough Scrum.org Professional Scrum Product Owner-Advanced (PSPO-A) training course. This innovative approach has already empowered thousands of product owners to excel, and it has the potential to transform the way you create products.
In this book, you will learn to replace negative product owner behaviors with approaches that lead to excellence. You will develop a deeper empathy for customers, effectively communicate their values and features, and create coherent connections between them. You will learn to tell compelling stories, set clear goals, and develop valuable roadmaps. Additionally, you will explore innovative business models, run effective experiments, and scale products successfully. Effective decision-making, involving the right people, and relying on data-driven insights will be emphasized.
Becoming a great agile collaborator, spanning governance, budgeting, contracting, and beyond, will be crucial. You will learn to influence customers, users, stakeholders, and teams to improve your overall effectiveness. Optimal organizational roles related to product ownership will also be explored, ensuring efficiency and success.
Whether you are a product owner, manager, or team lead, this book offers valuable insights and practical strategies to enhance your product ownership skills and drive organizational success. By embracing agile principles and practices, you can create products that delight customers and achieve market dominance.
Weight: 393g
Dimension: 235 x 178 x 25 (mm)
ISBN-13: 9780137947003
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