Bev Burgess,Dave Munn
Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts
Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts
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Format: Hardback
Length: 288 pages
Publication date: 03 January 2021
Publisher: Kogan Page Ltd
Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.
Dimension: 234 x 156 (mm)
ISBN-13: 9781398694729
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