Precisely: Working with Precision Systems in a World of Data

Big Tech firms like Amazon, Google, Apple, and Facebook have mastered their own precision systems, building trillion-dollar businesses using data-driven tools. Precisely is a playbook for leaders to take real-time precision systems into the marketplace, political race, and fight for health, to reveal elusive patterns, perform repetitive tasks, run plays, or tailor messages.

Format: Hardback
Length: 296 pages
Publication date: 23 May 2023
Publisher: Columbia University Press

If you aspire to secure victory in an election, enhance the well-being of a city, or captivate your customers, you will undoubtedly require precision systems. These meticulously engineered working arrangements involve teams, processes, and technologies that harness the power of data and artificial intelligence to bring about the desired change precisely as envisioned by leaders.

Big Tech giants such as Amazon, Google, Apple, and Facebook have exemplified the mastery of precision systems, propelling themselves into trillion-dollar enterprises through the utilization of data-driven tools ranging from mass-market "nudges" to industrial-grade recommendation systems.

Precisely serves as a valuable guide for the rest of us. In their book, Zachary Tumin and Madeleine Want showcase how leaders across various domains are integrating real-time precision systems into the marketplace, political campaigns, and the pursuit of health. From New York-Presbyterian Hospital to the New York Times, the NFL's Baltimore Ravens to BNSF Railroad, the Biden-Harris campaign to the NYPD, they illustrate how organizations are harnessing the power of precision to unveil elusive patterns, automate repetitive tasks, execute plays, or tailor messages, whether on a one-to-one basis or on a massive scale.

Precisely offers insightful guidance that empowers leaders to select the most suitable system for their specific needs, prioritize which problem to address first, effectively communicate the significance of precision to stakeholders, empower both people and technology, and achieve change that consistently delivers precisely what is required, every time. Moreover, it emphasizes the importance of responsible execution of these endeavors.

Weight: 656g
Dimension: 166 x 243 x 29 (mm)
ISBN-13: 9780231200608