Lukas Ogrzewalla
Preisfairness im Dienstleistungskontext: Konzeption und empirische Analyse eines Mess- und Wirkungsmodells
Preisfairness im Dienstleistungskontext: Konzeption und empirische Analyse eines Mess- und Wirkungsmodells
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- More about Preisfairness im Dienstleistungskontext: Konzeption und empirische Analyse eines Mess- und Wirkungsmodells
Format: Paperback / softback
Length: 212 pages
Publication date: 28 May 2023
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Für die Preisbeurteilung und das Kundenverhalten stellt die wahrgenommene Preisfairness eine zentrale psychologische Wirkungsgröße dar. Die Erkenntnisse ermöglichen die Ableitung von Handlungsempfehlungen zur systematischen Gestaltung der Preisfairness in der Unternehmenspraxis.
Dimension: 210 x 148 (mm)
ISBN-13: 9783658415211
Edition number: 1. Aufl. 2023
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