Bastian Bergmann
Press Play: Why Every Company Needs a Gaming Strategy
Press Play: Why Every Company Needs a Gaming Strategy
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- More about Press Play: Why Every Company Needs a Gaming Strategy
Format: Hardback
Length: 192 pages
Publication date: 09 September 2025
Publisher: Harvard Business Review Press
An eye-opening look at the rapidly rising growth of gaming and the companies including Peloton, Burberry, the New York Times, BMW, and Chipotle that are using games to win over customers.
Weight: 396g
Dimension: 164 x 242 x 23 (mm)
ISBN-13: 9781647826154
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