Pricing for Success: The 7-step plan for winning more customers at better prices

Perfecting your pricing is essential for the success of your business. In Pricing for Success, leading pricing expert Mark Peacock provides seven essential steps to improve pricing, delight customers, and create a more profitable business. He explains why pricing is your biggest lever for profitable growth, the persuasive techniques that have the biggest impact, how customer-driven approaches make it easier to boost your bottom line, and how to avoid common pricing pitfalls.

Format: Paperback / softback
Length: 256 pages
Publication date: 19 January 2023
Publisher: Right Book Press

Perfecting your pricing is a crucial aspect of your business's success, as it significantly impacts how your customers perceive you, can make or break a sale, and is the most powerful key to profitable and sustainable growth. However, determining if your pricing is appropriate can be challenging, and making this crucial decision confidently and clearly requires a thoughtful approach. In his book "Pricing for Success," renowned pricing expert Mark Peacock takes a fresh look at the power and psychology of pricing and provides you with seven essential steps to improve your pricing, delight your customers, and create a more profitable business.

Through an enlightening and informative blend of straightforward examples, templates, and real-life case studies, presented alongside over fifty expert pricing tips, tools, and tactics, you will discover:

Why pricing is your biggest lever for profitable growth.

The persuasive pricing techniques that have the biggest impact.

How customer-driven approaches make it easier to boost your bottom line.

The surprising truth about premium pricing and how it's easier to sell.

How to cleverly structure your offer so you can optimize your prices.

How to avoid common pricing pitfalls and lose your fear of losing business.

The time you spend on getting this right is the best investment you will make in your business. By taking control of your pricing and implementing a powerful new approach, you can unlock higher profits and achieve sustainable business growth.

In conclusion, perfecting your pricing is a critical component of your business's success, and "Pricing for Success" provides you with the tools and strategies you need to achieve pricing excellence. By following the seven essential steps outlined in this book, you can improve your pricing, delight your customers, and create a more profitable business. So, don't leave money on the table; start taking control of your pricing today and unlock the full potential of your business.

Weight: 510g
Dimension: 157 x 234 x 26 (mm)
ISBN-13: 9781912300723