Derina Holtzhausen,Jami Fullerton,Bobbi Kay Lewis,Danny Shipka
Principles of Strategic Communication
Principles of Strategic Communication
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Strategic Communication is a textbook designed to support the paradigm shift in media and communication. It introduces students to the theories of strategic communication and outlines how to apply them to everyday practice. Each chapter includes introductory focus questions, a contemporary global case study, a career profile, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. It is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs.
Format: Paperback / softback
Length: 342 pages
Publication date: 09 July 2021
Publisher: Taylor & Francis Ltd
Strategic communication is a dynamic field that is rapidly evolving in response to the changing landscape of media and communication. This comprehensive book is designed to support this paradigm shift and provide students with a solid foundation in the core tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications.
Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while also outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice.
Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter overviews, learning outcomes, key terms, discussion questions, and links/additional reading. Instructors will find sample syllabi and a test bank.
Please visit www.routledge.com/9780367426316 to explore this book and its valuable resources.
Weight: 1008g
Dimension: 176 x 255 x 35 (mm)
ISBN-13: 9780367426316
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