Derina Holtzhausen,Jami Fullerton,Bobbi Kay Lewis
Principles of Strategic Communication
Principles of Strategic Communication
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Format: Hardback
Length: 360 pages
Publication date: 31 October 2025
Publisher: Taylor & Francis Ltd
This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and models for ethical decision making.
Weight: 860g
Dimension: 254 x 178 (mm)
ISBN-13: 9781032626307
Edition number: 2 ed
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