Problem Hunting: The Tech Startup Textbook

Brian Long, a unicorn founder, provides step-by-step advice on building a tech company in Problem Hunting: The Tech Startup Textbook. It covers finding product-market fit, creating a product, selling and marketing, hiring a team, and securing funding. Based on Long's experience growing a multi-billion dollar software business and selling another business to Twitter for nine figures, the book is a valuable resource for budding entrepreneurs.

Format: Hardback
Length: 288 pages
Publication date: 07 December 2023
Publisher: Skyhorse Publishing

In his comprehensive guide, Problem Hunting: The Tech Startup Textbook, Brian Long shares invaluable insights and strategies derived from his extensive experience in growing a multi-billion dollar software business and successfully selling another business to Twitter for nine figures. This book serves as a daily playbook for budding entrepreneurs, offering practical guidance for every stage and functional department essential to running a successful startup tech company.

The book is organized into chapters that provide concise and actionable advice for each critical phase of startup development:

Finding and testing product market fit: This chapter guides entrepreneurs on identifying a viable market opportunity, conducting thorough market research, and validating their product concept through testing and feedback.

Creating and refining your product: This chapter focuses on developing a robust and innovative product that addresses customer needs and stands out in the market. It covers product design, development, and testing processes, as well as strategies for pricing and packaging.

Selling and marketing your new solution: This chapter teaches entrepreneurs how to effectively communicate their product's value proposition to potential customers and stakeholders. It covers marketing strategies, branding, and sales tactics, including online marketing, content creation, and networking.

Hiring your team and building your culture: This chapter emphasizes the importance of building a strong and cohesive team that shares the company's vision and values. It covers recruitment, hiring, and onboarding processes, as well as strategies for fostering a positive company culture.

Mobilizing financial, legal, and compliance functions: This chapter guides entrepreneurs on managing the financial aspects of their business, including budgeting, financial forecasting, and fundraising. It also addresses legal and compliance requirements, such as intellectual property protection and regulatory compliance.

Pitching investors and securing funding: This chapter provides practical advice on pitching investors and securing funding for your startup. It covers the preparation of investment decks, pitch presentations, and negotiation strategies.

Built upon learning and anecdotes from a unicorn founder, Problem Hunting: The Tech Startup Textbook offers a wealth of knowledge and practical insights for prospective entrepreneurs and leaders seeking to start their businesses. Whether you are a seasoned entrepreneur or just starting your journey, this book will provide you with the tools and strategies you need to succeed in the competitive tech industry.

Weight: 480g
Dimension: 160 x 237 x 28 (mm)
ISBN-13: 9781510777965