John S. Zaffuto
Producing Graphic Media for Sports: New Horizons and Possibilities for the Motion Media Specialist
Producing Graphic Media for Sports: New Horizons and Possibilities for the Motion Media Specialist
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- More about Producing Graphic Media for Sports: New Horizons and Possibilities for the Motion Media Specialist
Producing Graphic Media for Sports: New Horizons and Possibilities for the Motion Media Specialist explores the origins, applications, and future of sports-oriented motion graphics, discussing venue-based presentation, broadcast and streaming environments, graphic standards and brand guidelines, social media and mobile platforms, and emerging technologies. It is recommended reading for students of advanced media production, sports marketing, and media production for advertising.
Format: Hardback
Length: 152 pages
Publication date: 28 April 2023
Publisher: Taylor & Francis Ltd
Producing Graphic Media for Sports: New Horizons and Possibilities for the Motion Media Specialist delves into the origins, applications, and future of creating sports-oriented motion graphics. It begins by tracing the evolution and development of sports-oriented art and design, emphasizing the significance of motion graphics in various contexts within organized, competitive activities. The book explores venue-based presentation, broadcast and streaming environments, the importance of graphic standards and brand guidelines, and their applications in social media and mobile platforms. Additionally, a final chapter focuses on emerging technologies, such as the potential use of motion media for e-sports and other trending developments within the sports world.
The author incorporates case studies and interviews with sports media professionals to augment his own research and observations of trends and processes, highlighting the exciting career opportunities in the sports presentation and marketing industries. This book is a valuable resource for advanced media production, sports marketing, and media production for advertising students.
Weight: 470g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032199467
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