Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience

The fastest-growing and most successful businesses use a product-led strategy to build their customer experience around their digital products, driving growth, and influencing organizational priorities. This book provides a holistic view of the insights teams need to make better decisions and shape better product experiences, as well as a guide to setting goals and measuring progress. It also includes a playbook for incorporating sales and marketing activities, service and support, onboarding and education into the product, and strategies for soliciting, organizing, and prioritizing feedback from customers and other stakeholders.

\n Format: Hardback
\n Length: 272 pages
\n Publication date: 26 October 2020
\n Publisher: John Wiley & Sons Inc
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There exists a prevalent strategy employed by the fastest-growing and most successful businesses across the globe. These companies have successfully built their entire customer experience around their digital products, delivering software that is not only simple and intuitive but also delightful and anticipates and exceeds the evolving needs of users. Product-led organizations have effectively made their products the primary means of acquiring and retaining customers, driving growth, and influencing organizational priorities. They are poised to shape the future of business in the digital-first era.

This book is designed to assist you in transforming your company into a product-led organization, thereby propelling the growth of your business and advancing your own career. It offers:

A comprehensive perspective on the quantitative and qualitative insights teams require to make informed decisions and create superior product experiences.
A comprehensive guide to setting goals for product success and effectively measuring progress towards achieving them.
A playbook for seamlessly integrating sales and marketing activities, service and support, as well as onboarding and education into the product.
Strategies for effectively soliciting, organizing, and prioritizing feedback from customers and other stakeholders, and utilizing those inputs to create an effective product roadmap.

The Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience was authored by the co-founder and CEO of Pendo, a SaaS company and pioneer in developing software for digital product teams. The book reflects the author's deep passion and commitment to sharing the essential elements necessary for building exceptional products.

\n Weight: 442g\n
Dimension: 160 x 235 x 21 (mm)\n
ISBN-13: 9781119660873\n \n