Professional Football Club Management: Leadership for Commercial Success

A handbook for leading a professional football club to commercial success, focusing on increasing revenues and building a powerful brand. Covers core areas of club management, including brand identity, positioning, strategy, planning, HR, marketing, ticketing, venue operations, and merchandise. Examines the importance of business models and club stability and sustainability, and introduces cutting-edge topics such as corporate social responsibility, eSports, and womens football. Offers real-world cases and data and provides clear theoretical and practical guidance.

Format: Hardback
Length: 218 pages
Publication date: 30 November 2023
Publisher: Taylor & Francis Ltd

This comprehensive handbook provides invaluable insights and strategies for leading a professional football club to commercial success. With a focus on boosting revenues and building a strong brand, it covers every aspect of the business and commercial operations of a modern football club. Drawing on the author's extensive experience in elite professional football, the book delves into core areas such as brand identity, positioning, strategy, planning, human resource management, developing partnerships, marketing, ticketing, venue operations, and merchandise. It examines the significance of business models and achieving club stability and sustainability, while also introducing cutting-edge topics such as corporate social responsibility, eSports, and women's football. Packed with real-world cases and data, each chapter offers clear theoretical and practical guidance for those working in professional football and pursuing courses in executive football education, football studies, or sport management. Whether you have a general interest in the business and commercial aspects of managing a professional football club or are involved in the industry, this book is a must-read for achieving success on and off the pitch.

Dimension: 234 x 156 (mm)
ISBN-13: 9781032320656