Photis M. Panayides
Professional Ship Management: Marketing and Strategy: Marketing and Strategy
Professional Ship Management: Marketing and Strategy: Marketing and Strategy
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Professional ship management has become an important structural change in the maritime industry, offering benefits to clients through improved efficiency and reduced average costs. This book covers contemporary issues and future developments in professional ship management, including growth, expansion, and profitability, and provides an overview of the shipping management industry, marketing practices, relationship marketing, competition, and strategy.
Format: Hardback
Publication date: 01 January 2021
Publisher: Taylor & Francis Ltd
Professional ship management has undergone a significant structural change in the maritime industry, with ship owners previously managing their vessels. The strides towards growth and the importance of ship management have been recognized since the early 1970s. Large ship management companies can offer benefits to their clients that culminate in the improved efficiency of the shipping market at large. Efficiency arises from the effective use of resources so as to produce the maximum output with the least input. Large shipping management firms can do this because they can reduce average costs by virtue of their size, as well as maintaining effective organization of resources by virtue of their professionalism. This volume emanates from research carried out over a seven-year period (1993-2000) and aims to address contemporary issues and future developments in professional ship management. It covers issues of growth, expansion, and profitability. The book looks at principles of marketing and strategy within the context of shipping management. The chapters provide an overview of the shipping management industry, and cover marketing practices, the application of relationship marketing, competition, and strategy.
ISBN-13: 9781138636118
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