Project Management for Book Publishers: The Programs and Workflows Behind Making Books and Digital Products

Project Management for Book Publishers provides readers with a solid understanding of efficient processes and workflows for content creation, product development, and marketing and distribution of both physical and digital products. It addresses the challenges of publishing houses facing this reality, such as creating a digital-aware workflow, implementing quality assurance procedures, and using different management systems to develop an efficient workflow.

Format: Paperback / softback
Length: 176 pages
Publication date: 18 July 2024
Publisher: Taylor & Francis Ltd

Project Management for Book Publishers is a comprehensive guide that provides readers with a deep understanding of efficient processes and workflows for content creation, product development, and marketing and distribution of both physical and digital products. The advent of digital technology has brought about a wealth of data, increased training opportunities, and greater accountability in the publishing industry. However, it has also highlighted the limitations of systems designed primarily for print-first publications, as they are ill-equipped to support the growth of digital media companies.

This book addresses some of the major challenges faced by publishing houses in this digital era, such as creating a digital-aware workflow, implementing quality assurance procedures, and utilizing different management systems to streamline the publishing workflow. It begins by exploring project and product management practices used in technology and media companies and then delves into when and how these principles can be applied to the publishing workflow. Topics covered include Waterfall and Agile Project Management, Scrum methodology, Kanban framework, ebook and audio formats, metadata, quality assurance, crowdfunding, in-app monetization, ONIX, and accessibility.

The book aims to equip publishing professionals at all levels with the knowledge and skills needed to navigate the complex landscape of online platforms, audiences accustomed to accessing content across multiple platforms and formats, and the evolving demands of libraries, college bookstores, accessibility, and data-driven acquisitions models. It will also be valuable to advanced students of Publishing and Book Studies.

In conclusion, Project Management for Book Publishers is a must-read for anyone involved in the publishing industry, as it offers valuable insights and practical strategies for success in the digital age. By embracing the power of digital technology and adapting to the changing landscape, publishers can thrive in the competitive market and continue to deliver high-quality content to readers worldwide.

Weight: 340g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032516721