Propaganda & Persuasion

The Seventh Edition of Propaganda and Persuasion provides a comprehensive introduction to the complex world of propaganda, covering social media as a disseminator of propaganda, updated case studies, and research on persuasion and collective memory. It offers an original model for analyzing propaganda and persuasion in everyday life, with current examples and visual aids to deepen student understanding.

Format: Paperback / softback
Length: 416 pages
Publication date: 22 October 2018
Publisher: SAGE Publications Inc

The Seventh Edition of Propaganda and Persuasion, reflecting the significant shifts in the realm of propaganda brought about by the pervasive influence of social media, presents a comprehensive and systematic introduction to this increasingly intricate world. Viewing propaganda as a form of communication, the authors aim to empower readers with the knowledge and skills necessary to comprehend information and persuasion, enabling them to grasp the distinctive features of propaganda and its functioning as a communication process. Through the inclusion of provocative case studies and captivating examples spanning from ancient times to the present day, Propaganda and Persuasion offers an innovative framework that empowers students to analyze the instances of propaganda and persuasion they encounter in their daily lives.

In this updated edition, the authors have delved into new topics to provide readers with a contemporary perspective. A comprehensive coverage of social media as a disseminator of propaganda offers insights into the evolving landscape of propaganda dissemination. The book's four case studies have been revised and enhanced to demonstrate their relevance not only to past and contemporary culture but also to the study of propaganda campaigns. A new section has been introduced to guide students in structuring propaganda case studies, enabling them to compare and evaluate the strengths and weaknesses of different campaigns and assess the effectiveness of various propaganda strategies.

Furthermore, the book has expanded its coverage of persuasion, incorporating recent research findings to deepen student understanding. The presentation has been enriched with updated illustrations and photos, adding a unique visual dimension that aids in conceptualizing methods of persuasion and propaganda.

Current examples of propaganda, particularly the ways in which it is disseminated through the Internet, further enhance student comprehension. These examples serve as real-world applications of the concepts discussed in the book, providing students with a practical understanding of the impact and implications of propaganda in modern society.

In conclusion, the Seventh Edition of Propaganda and Persuasion is an indispensable resource for students, educators, and anyone interested in comprehending the complex dynamics of propaganda and its influence on society. By offering a comprehensive and up-to-date introduction, the book equips readers with the tools they need to navigate the world of information and persuasion, enabling them to become more critical thinkers and engaged citizens.

Weight: 554g
Dimension: 227 x 155 x 21 (mm)
ISBN-13: 9781506371344
Edition number: 7 Revised edition