Protest Movements as Media Vehicles of the Brazilian New Right: A Study of Populist Discourses

This book investigates right-wing populism in Brazil, examining the major protest movements of the New Right from 2014 to 2018 and their impact on public political debate. It reveals the formation of different right-wing publics and exposes motivations for engaging in political action.

Format: Hardback
Length: 287 pages
Publication date: 09 September 2022
Publisher: Springer Verlag, Singapore

This comprehensive book delves into the intricate realm of right-wing populism in Brazil, offering a singular exploration of the prominent protest movements that emerged during the New Right's dominance in São Paulo from 2014 to 2018. Serving as a precursor to Jair Bolsonaro's election, these movements played a pivotal role in shaping public discourse and political dynamics. By examining the populist rhetoric disseminated among the online followers of these movements, author McLean sheds light on the formation of distinct right-wing publics and provides valuable insights into the topics that dominate public political debate. Through extensive interviews with multiple activists and close observation of their activities at political events, McLean further unveils the motivations behind political engagement and showcases how these movements function as powerful media vehicles for the New Right. This groundbreaking study, unparalleled in its depth and scope, offers a profound understanding of the Brazilian New Right, shedding new light on its historical roots, political strategies, and societal implications.

Introduction:
Right-wing populism has gained significant traction in recent years, with its influence spreading across various countries worldwide. Brazil, in particular, has witnessed the rise of right-wing populist movements, which have exerted a profound impact on the country's political landscape. This book aims to investigate the nature and dynamics of right-wing populism in Brazil, exploring its historical roots, political strategies, and societal consequences.

Historical Roots:
The roots of right-wing populism in Brazil can be traced back to the 1960s and 1970s, during the military dictatorship. During this period, the country experienced widespread social and economic inequality, leading to the emergence of various protest movements. One of the most significant movements was the Movimento dos Trabalhadores Sem Precisar (MST), which emerged in the 1970s and advocated for land reform and social justice.

Political Strategies:
Right-wing populist movements in Brazil have adopted a range of political strategies to gain support and influence. One of the most prominent strategies is the use of social media and online platforms to spread their message and connect with potential voters. These movements have also capitalized on the growing dissatisfaction with traditional political parties and the perceived failure of the government to address social and economic issues.

Societal Consequences:
The rise of right-wing populism in Brazil has had significant societal consequences. One of the most notable consequences is the increase in political polarization and division. Right-wing populist movements have often been associated with anti-immigrant sentiment, racism, and nationalism, which have contributed to a rise in social tensions and violence. Additionally, these movements have challenged the established political order, threatening the democratic institutions and values of the country.

Conclusion:
In conclusion, this book provides a comprehensive analysis of right-wing populism in Brazil, exploring its historical roots, political strategies, and societal consequences. It highlights the need for a nuanced understanding of these movements and their impact on Brazilian society. By examining the challenges and opportunities posed by right-wing populism, this book contributes to the ongoing debate about the future of democracy and political representation in Brazil.

Weight: 529g
Dimension: 210 x 148 (mm)
ISBN-13: 9789811943782
Edition number: 1st ed. 2022