Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws

Geoff Tuff and Steven Goldbach's book "Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws" explores how people tend to act tentatively in the face of uncertainty and provides tools to provoke action as a mechanism to advance. It overviews cognitive biases that restrain leadership decision-making, recognizes the phase change when an uncertainty resolves, and offers five different models of provocation to create the future you desire. It is perfect for leaders or aspiring leaders in all walks of life where uncertainty abounds.

Format: Hardback
Length: 256 pages
Publication date: 11 November 2021
Publisher: John Wiley & Sons Inc

In their book "Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws," renowned strategy consultants and best-selling authors Geoff Tuff and Steven Goldbach delve into an insightful exploration of how individuals tend to act tentatively in the face of uncertainty. They offer a compelling argument that adopting a wait-and-see approach is contrary to what enables visionary leaders to make a significant impact on the world. Drawing upon principles from business and behavioral economics, the book provides readers from various backgrounds with practical strategies to provoke action as a mechanism to drive change.

The book offers an overview of the diverse cognitive biases that often hinder and distort leadership decision-making in the realm of uncertainty. It sheds light on the transformative phase change that occurs when an uncertainty transitions from being a matter of "if" to a matter of "when." It presents five distinct models of provocation that can be employed individually or in combination to anticipate, navigate, and exit this phase change in a way that aligns with one's desired future. By overcoming the innate need for certainty before action, true provocateurs shake the foundations of their industries, firms, sectors, and governments, paving the way for transformative change.

"Provoke" is an invaluable resource for leaders and aspiring leaders across diverse fields, as uncertainty is prevalent in almost every aspect of life. The book serves as a go-to guide for overcoming those natural human instincts that hinder us from seizing opportunities and propelling us forward. By embracing the principles outlined in "Provoke," individuals can develop the skills and mindset necessary to navigate the complexities of the modern world and make a lasting impact on the world around them.

Weight: 398g
Dimension: 149 x 224 x 26 (mm)
ISBN-13: 9781119764472