Psychology of Effective Activism

The social psychology of effective collective action is reviewed, highlighting the importance of activists' goals, timeframes, and psychological perspectives. ABIASCA and DIME models are proposed to understand the effects of failure in creating trajectories of activists' disidentification, innovation, moralization, and energy.

Format: Paperback / softback
Length: 75 pages
Publication date: 12 August 2021
Publisher: Cambridge University Press

The social psychology of effective collective action is a complex and multifaceted field that requires careful consideration of various factors to understand and promote. This Element aims to review the current state of knowledge in this area, highlighting the importance of considering activists' goals, timeframes, and psychological perspectives when seeking to conceptualize this construct.

A novel framework, ABIASCA, has been developed to map effectiveness in relation to activists' goals for mobilisation and change. This framework encompasses four key stages: Awareness raising, Building sympathy, turning sympathy into Intentions, turning intentions into Actions, Sustaining groups over time, Coalition-building, and Avoiding opponents' counter-mobilisation. Each stage represents a critical step in the process of creating effective collective action.

In addition to the ABIASCA framework, we also review the DIME model of Disidentification, Innovation, Moralization, and Energization. This model examines the effects of failure in creating trajectories of activists' disidentification from collective action, innovation (including to radicalisation or deradicalisation), and increased moral conviction and energy.

The social psychological drivers of effective collective action for four audiences are examined in detail: for the self and supporters, bystanders, opponents, and for third parties. Each audience has unique challenges and motivations, and understanding these drivers is essential for effective engagement and mobilization.

We conclude by highlighting an agenda for future research in this area, and drawing out key messages for scholars. The social psychology of effective collective action is a rich and evolving field with significant potential for positive change. By considering activists' goals, timeframes, and psychological perspectives, we can develop more effective strategies for promoting social justice, environmental sustainability, and other important causes.

Weight: 152g
Dimension: 152 x 228 x 10 (mm)
ISBN-13: 9781108972109