Public Health Communication: Science & Practice

Public Health Communication: Science and Practice provides a comprehensive overview of how to effectively plan, implement, and evaluate public health communication interventions, with a focus on social marketing and ecological approaches, theoretical perspectives, measurement, and real-world examples. It is an excellent text for advanced undergraduate or graduate classes and a valuable resource for practitioners and researchers interested in changing health behavior.

Format: Paperback / softback
Length: 380 pages
Publication date: 30 June 2023
Publisher: Kendall/Hunt Publishing Co ,U.S.

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Public Health Communication: Science and Practice provides a comprehensive and in-depth exploration of the effective planning, implementation, and evaluation of public health communication interventions. Written in a clear and accessible style, this book offers a thorough examination of various theoretical perspectives, including the health belief model, social cognitive theory, the extended parallel process model, the reasoned action approach, and the transtheoretical model. It delves into the measurement of key theoretical constructs with reliability and validity, summarizes results from seminal meta-analyses, highlighting when specific theories and techniques yield the most favorable outcomes. Furthermore, it guides readers on how to collect qualitative and quantitative data through individual and focus group interviews, survey research, and practical experimental design. By integrating theory, research, and practice with real-world examples, the book fosters a strong connection between the academic realm and practical applications, making it an invaluable resource for advanced undergraduate or graduate classes across a diverse range of disciplines. Moreover, it serves as a valuable tool for practitioners and researchers seeking to influence health behavior and promote positive change in society.

ISBN-13: 9781524987534