Public Relations Cases: International Perspectives

The textbook "Public Relations: Theory and Practice" provides a comprehensive and practical approach to public relations, combining theory with real-world case studies and online resources. It is ideal for students, academics, and professionals in the field.

Format: Hardback
Length: 140 pages
Publication date: 11 November 2022
Publisher: Taylor & Francis Ltd

Online resources, including discussion questions, interviews with case authors, and assignments for instructor use, bring the discussion to life. A combination of theory and practice makes this an ideal resource for students, academics, and public relations and communications professionals.

This comprehensive textbook offers a wealth of in-depth, international case studies covering real-world organizational settings. It provides a rich and engaging learning experience, with a variety of resources to help students understand the complexities of organizational behavior.

The book is organized into four sections, each focusing on a different aspect of organizational behavior. The first section introduces the key concepts and theories of organizational behavior, while the second section explores the practical applications of these concepts in real-world situations. The third section provides case studies that illustrate the challenges and opportunities faced by organizations, and the fourth section offers discussion questions, interviews with case authors, and assignments for instructor use.

One of the key strengths of this textbook is its combination of theory and practice. The authors have drawn on a wide range of research and real-world examples to illustrate the key concepts and theories, and they have also included practical exercises and case studies to help students apply their knowledge to real-world situations.

Another notable feature of this textbook is its accessibility. The authors have written in a clear and concise style, and they have included a range of visual aids, such as diagrams and tables, to help students understand the concepts and theories. The textbook is also available in electronic format, making it easy for students to access and study on their own time.

In conclusion, this comprehensive textbook is an ideal resource for students, academics, and public relations and communications professionals who are interested in understanding the complexities of organizational behavior. Its combination of theory and practice, accessibility, and wealth of resources make it an invaluable tool for anyone seeking to advance their knowledge and skills in this field.

Weight: 440g
Dimension: 234 x 156 (mm)
ISBN-13: 9781138332119
Edition number: 3 ed