Public Relations Cases: International Perspectives

The textbook "Public Relations: Theory and Practice" provides a comprehensive and practical approach to public relations, combining theory with real-world case studies and online resources. It is ideal for students, academics, and professionals in the field.

Format: Paperback / softback
Length: 140 pages
Publication date: 03 November 2022
Publisher: Taylor & Francis Ltd

Online resources, including discussion questions, interviews with case authors, and assignments for instructor use, bring the discussion to life. A combination of theory and practice makes this an ideal resource for students, academics, and public relations and communications professionals.

This comprehensive textbook offers a wealth of in-depth, international case studies covering real-world organizational settings. It provides a rich and engaging learning experience, with a variety of resources to help students understand the complexities of organizational behavior.

The book is organized into four sections, each focusing on a different aspect of organizational behavior. The first section introduces the key concepts and theories of organizational behavior, while the second section explores the practical applications of these concepts in real-world situations. The third section provides case studies that illustrate the challenges and opportunities faced by organizations, and the fourth section offers discussion questions, interviews with case authors, and assignments for instructor use.

One of the key strengths of this textbook is its combination of theory and practice. The authors have drawn on a wide range of research and examples to illustrate the key concepts and theories, and they have also included real-world case studies to help students apply their knowledge to practical situations. This combination of theory and practice makes the textbook an ideal resource for students, academics, and public relations and communications professionals who want to gain a deeper understanding of organizational behavior and its impact on organizations and society.

In addition to its comprehensive coverage of organizational behavior, the textbook also offers a range of online resources to help students engage with the material and enhance their learning experience. These resources include discussion questions, interviews with case authors, and assignments for instructor use. The discussion questions provide opportunities for students to reflect on the key concepts and theories covered in each chapter, while the interviews with case authors provide insights into the real-world experiences of professionals in the field. The assignments for instructor use allow teachers to tailor the material to their specific course requirements and engage students in active learning.

Overall, this comprehensive textbook is an invaluable resource for anyone interested in gaining a deeper understanding of organizational behavior and its impact on organizations and society. Its combination of theory and practice, comprehensive coverage of key concepts and theories, and range of online resources make it an ideal resource for students, academics, and public relations and communications professionals.

Weight: 285g
Dimension: 234 x 156 (mm)
ISBN-13: 9781138332126
Edition number: 3 ed