TakashiInoue
Public Relations in Hyper-globalization: Essential Relationship Management - A Japan Perspective
Public Relations in Hyper-globalization: Essential Relationship Management - A Japan Perspective
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In today's hyper-globalized world, achieving goals quickly and efficiently is more difficult and important. This book provides a working knowledge of strategic public relations as multi-stakeholder relationship management, teaching how to build win-win outcomes with employees, investors, suppliers, distributors, customers, governments, and other stakeholders.
Format: Paperback / softback
Length: 296 pages
Publication date: 13 March 2018
Publisher: Taylor & Francis Ltd
In today's rapidly globalized world, achieving your goals quickly and efficiently is both more difficult and more crucial than ever. A new environment is being shaped by disruptive technology, innovative business models, digital communication, and a highly interconnected global supply chain. This world witnesses a reality TV host and businessman becoming the President of the United States, terrorists using social media to recruit members and broadcast executions, the questioning of the nation-state's existence, round-the-clock global communication at no cost, and leaders being more likely to face crises.
To thrive in this complex landscape, successful global leaders must possess a comprehensive understanding of strategic public relations as outlined in this book. It is essential for current and future business and government leaders to grasp the forces shaping this challenging new environment and develop a new skill set. This book offers the necessary insights and teaches the art of public relations as multi-stakeholder relationship management. It demonstrates how to achieve your goals and objectives even when others fail by fostering win-win outcomes with current and future employees, investors, suppliers, distributors, customers, governments, and all other stakeholders.
Written by a seasoned public relations professional and a visiting professor at prominent graduate schools of management, this book is a valuable resource for anyone seeking to navigate the complexities of the modern world and achieve success on a global scale.
Weight: 452g
Dimension: 234 x 175 x 18 (mm)
ISBN-13: 9781138054967
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