Shulph Ink
Public Sector Marketing Communications Volume I: Public Relations and Brand Communication Perspectives
Public Sector Marketing Communications Volume I: Public Relations and Brand Communication Perspectives
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- More about Public Sector Marketing Communications Volume I: Public Relations and Brand Communication Perspectives
This book explores marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications in African nations, aiming to build strong institutions that are development-oriented and people-centred. It supports the marketisation of Africas public sector to become an effective partner with the public it serves.
Format: Hardback
Length: 244 pages
Publication date: 06 October 2022
Publisher: Springer International Publishing AG
African countries are striving to establish robust institutions that prioritize development and prioritize the well-being of their citizens. Extensive research in the literature has highlighted the detrimental effects of ineffective government communication with the public. In response, this book, the first of a two-volume edited work, delves into marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications.
Public sector marketing communication holds immense significance in bridging the gap between society and the government. Establishing a meaningful connection with the public through appropriate communication channels and platforms is vital in restoring the public sector's image and earning trust. This book actively supports this endeavor by presenting conceptual and theoretical research aimed at marketizing Africa's public sector, with the ultimate goal of becoming an effective partner to the public it serves.
In conjunction with the second volume, which explores traditional and digital perspectives, this collection addresses an existing information gap prevalent in Africa's public sector. By comprehensively addressing these themes, the book contributes to the advancement of knowledge and understanding in the field, fostering a more effective and responsive public sector in Africa.
Weight: 478g
Dimension: 210 x 148 (mm)
ISBN-13: 9783031072925
Edition number: 1st ed. 2022
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