Public Speaking for Leaders: Communication Strategies for the Global Market

This book studies public speaking as oration, positioning it as a fundamental business leadership act and a solution-enabling and problem-solving communication approach. It provides a workable manual of managerial public speaking, introduces the concept of oration as Or-Action, and offers a variegated analysis of speech texts from various sources. It is a key text for entrepreneurs, corporate managers, academic practitioners, executives, students, and researchers in behavioural economics, rhetoric, strategy, communication studies, business communication, fiction theory, generation studies, and virtual reality studies.

Format: Paperback / softback
Length: 254 pages
Publication date: 24 June 2021
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the art of public speaking, focusing on oration as a core business leadership activity and a solution-oriented and problem-solving communication approach. Through in-depth case studies, it explores various scenarios faced by managerial leaders and presents speech solutions as strategic maneuvers to achieve desired outcomes.

The volume:

• Exclusively examines public speaking from a business perspective.
• Offers a practical manual of managerial public speaking, introducing the concept of oration as Or-Action (oratory that leads to desired action).
• Provides a diverse analysis of speech texts from history, politics, fiction, social media, the film industry, platform content, and business product presentations.
• Customizes speeches into unique speech clusters, making it easier for readers to locate the specific type of speech texts they need for their content development.

This groundbreaking book stands as the first of its kind, serving as a valuable resource for entrepreneurs, corporate managers, academic practitioners, executives, students, and researchers in the fields of behavioral economics, rhetoric, strategy, communication studies, business communication, fiction theory, generation studies, and virtual reality studies.

Weight: 414g
Dimension: 155 x 235 x 19 (mm)
ISBN-13: 9781032042350