Pucci. Updated Edition

Emilio Pucci was a talented designer who created a fashion house with a unique vision. He was passionate about women, had a visionary sense of style, and an eye for color and design. By the early 50s, his boutique on Capri was catering to wealthy sophisticates, heiresses, and movie stars, and by the mid-60s, the label was synonymous with the gilded lifestyle of an international jetset. The Pucci story is a modern epic with its roots in renaissance Italy, a family company that grew from one tiny store to an international brand, and a pioneer of diversification into interiors, athletic wear, and accessories. This XL tome captures the breathtaking elegance and drama of a unique brand.

Format: Hardback
Length: 448 pages
Publication date: 11 March 2021
Publisher: Taschen GmbH

Emilio Pucci, a name synonymous with fashion and glamour, possessed a profound passion for women, an exceptional sense of style, and a keen eye for color and design. With these remarkable talents, he established a fashion house that stood apart from all others. By the early 1950s, his boutique on the picturesque island of Capri had become a haven for wealthy sophisticates, heiresses, and movie stars, eagerly purchasing his renowned "Capri pants," luxurious silk scarves, and lightweight separates. By the end of the decade, the likes of Jacqueline Kennedy and Marilyn Monroe were adorning his dresses, and by the mid-1960s, the Pucci label had become synonymous with the opulent lifestyle of an international jetset.

The Pucci story unfolds like a modern epic, rooted in the rich tapestry of Renaissance Italy. The man behind the brand, the Marchese Emilio Pucci di Barsento, hailed from a lineage dating back to the 15th century, adding an intriguing historical dimension to the narrative. It is a story of evolution, as a family company grew from a modest one-store establishment to an international brand recognized worldwide. Moreover, it is a tale of innovation, as Pucci was among the pioneers in adopting a logo and venturing into diverse areas such as interiors, athletic wear, and accessories. With his unwavering commitment to pushing the boundaries of fashion, he introduced free-moving, lightweight fabrics, vibrant pop-art prints, and a fresh color palette into womenswear, revolutionizing the industry. Pucci continually sought to enhance fabric and printing technologies, ensuring his brand remained at the forefront of fashion.

This extraordinary XL tome, meticulously curated from the archive of the Emilio Pucci Foundation, presents a captivating glimpse into the breathtaking elegance and dramatic essence of the Pucci brand. Authored by Vanessa Friedman, the text contextualizes Emilios achievements within the broader realm of fashion history, offering insightful perspectives on the remarkable Pucci dynasty. Each book in this limited edition series is meticulously bound with one of a selection of original print fabrics from Emilio Puccis extensive collection, adding an extra layer of luxury and exclusivity. Furthermore, each purchase will be accompanied by one of the stunning fabrics available, further enhancing the overall experience.

The Pucci story is a testament to the power of passion, vision, and innovation in the world of fashion. It reminds us that fashion can transcend boundaries and touch the lives of people from all walks of life. Whether you are a fashion aficionado or simply appreciate the beauty of design, the Pucci legacy will continue to inspire and captivate for generations to come.

Weight: 5400g
Dimension: 395 x 440 x 64 (mm)
ISBN-13: 9783836582766