Aaron Rogan
Punters: How Paddy Power Bet Billions and Changed Gambling Forever
Punters: How Paddy Power Bet Billions and Changed Gambling Forever
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Excellent- More about Punters: How Paddy Power Bet Billions and Changed Gambling Forever
Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The company's success is evident in its shop fronts, bus shelters, sporting arenas, and smartphone screens. Paddy Power has always succeeded in finding an edge, such as offering odds on television shows and giving punters money back on losing bets.
Format: Paperback / softback
Length: 416 pages
Publication date: 09 June 2022
Publisher: HarperCollins Publishers
Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens. The company's rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset, those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company's ambition grew, so too did its determination to stay one step ahead of the competition, whatever the cost.
Impeccably researched and informed by dozens of insider interviews, Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big. But it's also the story of how that victory may have come at an extraordinary cost – to their customers and society at large.
Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens. The company's rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset, those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company's ambition grew, so too did its determination to stay one step ahead of the competition, whatever the cost.
Impeccably researched and informed by dozens of insider interviews, Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big. But it's also the story of how that victory may have come at an extraordinary cost – to their customers and society at large.
Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens. The company's rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset, those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company's ambition grew, so too did its determination to stay one step ahead of the competition, whatever the cost.
Impeccably researched and informed by dozens of insider interviews, Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big. But it's also the story of how that victory may have come at an extraordinary cost – to their customers and society at large.
Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens. The company's rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset, those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company's ambition grew, so too did its determination to stay one step ahead of the competition, whatever the cost.
Impeccably researched and informed by dozens of insider interviews, Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big. But it's also the story of how that victory may have come at an extraordinary cost – to their customers and society at large.
Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens. The company's rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset, those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company's ambition grew, so too did its determination to stay one step ahead of the competition, whatever the cost.
Impeccably researched and informed by dozens of insider interviews, Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big. But it's also the story of how that victory may have come at an extraordinary cost – to their customers and society at large.
Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens. The company's rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset, those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company's ambition grew, so too did its determination to stay one step ahead of the competition, whatever the cost.
Impeccably researched and informed by dozens of insider interviews, Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big. But it's also the story of how that victory may have come at an extraordinary cost – to their customers and society at large.
Weight: 284g
Dimension: 130 x 197 x 32 (mm)
ISBN-13: 9780008463915
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