Nicholas Lovell
Pyramid of Game Design: Designing, Producing and Launching Service Games
Pyramid of Game Design: Designing, Producing and Launching Service Games
💎 Earn 237 Points (£2.37) on this item.
YOU SAVE £2.40
- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
- UK Shipping: Fee starts at £2.39. Subject to product weight & dimension
Bulk ordering. Want 15 or more copies? Get a personalised quote and bigger discounts. Learn more about bulk orders.
Couldn't load pickup availability
- More about Pyramid of Game Design: Designing, Producing and Launching Service Games
Filled with practical advice, memorable anecdotes and a wealth of game knowledge, the Pyramid of Game Design is a must-read for all game developers.
Format: Paperback / softback
Length: 326 pages
Publication date: 01 February 2019
Publisher: Taylor & Francis Ltd
Lean techniques to learn what you need you learn quickly. Use analytics,paired with design skills and player feedback,to improve the fun,engagement and profitability of your games. Adapt your marketing techniques to the reality of the service game era. Consider the ethics of game design in a rapidly changing world.
The field of game design is undergoing a significant transformation. The rise of service games across PC, mobile, and console platforms has raised new expectations among consumers, necessitating innovative approaches from game developers. In his book, "The Pyramid of Game Design," Nicholas Lovell delves into the frameworks and techniques required to create engaging and profitable games. Through a comprehensive exploration of games spanning various eras, from modern free-to-play titles to early arcade games, Lovell illustrates how game development has evolved and equips game makers with the tools to adapt to these changes.
One of the key concepts emphasized in "The Pyramid of Game Design" is the concept of the Core Loop. Lovell explains that a powerful Core Loop can captivate players and keep them engaged for extended periods. He suggests harnessing the Base, Retention, and Superfan Layers to create a robust and engaging Core Loop. By designing player sessions that respect players' time while providing compelling gameplay, developers can foster a sense of addiction and retention among their audience.
Lovell also emphasizes the importance of agility and lean techniques in game development. He advocates for adopting Agile and Lean principles to expedite the learning process and identify the most effective solutions quickly. By leveraging analytics, coupled with design skills and player feedback, developers can continuously improve the fun, engagement, and profitability of their games. This data-driven approach allows for iterative refinement and ensures that games remain relevant and appealing to players.
In the era of service games, adaptability is crucial. Lovell recognizes that marketing techniques must evolve to cater to the unique challenges and opportunities presented by the service game model. He advises developers to adapt their marketing strategies to the realities of the service game era, including the importance of ongoing content updates, player engagement, and community building. By understanding the preferences and behaviors of their target audience, developers can create effective marketing campaigns that drive player acquisition, retention, and revenue.
Furthermore, "The Pyramid of Game Design" delves into the ethical considerations of game design in a rapidly changing world. Lovell emphasizes the responsibility of game developers to create games that are not only fun but also socially responsible and beneficial. He discusses the importance of inclusivity, diversity, and accessibility in game design, as well as the potential impact of games on players' mental health and well-being. By considering the ethical implications of their work, developers can create games that promote positive values and contribute to the betterment of society.
In conclusion, "The Pyramid of Game Design" is a comprehensive and insightful guide for game developers of all varieties. By harnessing the power of the Core Loop, adopting agile and lean techniques, adapting marketing strategies to the service game era, and considering ethical implications, developers can create engaging and profitable games that resonate with players and contribute to the growth of the gaming industry. Whether you are a seasoned game developer or just starting your journey, this book is a must-read for anyone who wants to excel in the field of game design.
Weight: 596g
Dimension: 157 x 233 x 17 (mm)
ISBN-13: 9781138298897
This item can be found in:
UK and International shipping information
UK and International shipping information
UK Delivery and returns information:
- Delivery within 2 - 3 days when ordering in the UK.
- Shipping fee for UK customers from £2.39. Fully tracked shipping service available.
- Returns policy: Return within 30 days of receipt for full refund.
International deliveries:
Shulph Ink now ships to Australia, Belgium, Canada, France, Germany, Ireland, Italy, India, Luxembourg Saudi Arabia, Singapore, Spain, Netherlands, New Zealand, United Arab Emirates, United States of America.
- Delivery times: within 5 - 10 days for international orders.
- Shipping fee: charges vary for overseas orders. Only tracked services are available for most international orders. Some countries have untracked shipping options.
- Customs charges: If ordering to addresses outside the United Kingdom, you may or may not incur additional customs and duties fees during local delivery.
