Qatar's Nation Branding and Soft Power: Exploring the Effects on National Identity and International Stance

This open-access book explores how Qatar's national brand helped it absorb the shock and awe of the 2017 Gulf crisis. It discusses the country's diplomatic performance, including factors such as the failure of surprise, years of building the national brand, soft power, international alliances, and the opponents' quandary. It also examines Qatar's role in the region and its nation brand. The book provides explanations for Qatar's success in absorbing the crisis and offers an original approach to understanding nation branding.

Format: Hardback
Length: 92 pages
Publication date: 02 February 2023
Publisher: Springer International Publishing AG

This open-access book delves into the impact of establishing a national brand on Qatar's ability to navigate the crisis that erupted in May 2017, involving Saudi Arabia, Bahrain, Egypt, and the United Arab Emirates. The authors examine Qatar's diplomatic performance, highlighting five key factors that contributed to its successful handling of the crisis. These factors include the failure of the element of surprise, the culmination of years of building Qatar's national brand, Qatar's arsenal of soft power, international alliances, and the opponents' quandary.

Furthermore, the book delves into Qatar's regional role and its implications through the lens of its nation brand. It offers explanations for Qatar's success in absorbing the initial shock and awe of the crisis, presenting various arguments on how nation branding played a pivotal role in its ability to navigate the challenges.

The book adopts an original approach, viewing the Qatari case from a scientific perspective, exploring the art of nation branding. It appeals to a wide range of scholars, researchers, students, and policy-makers interested in international relations, psychology, political science, journalism, Middle East studies, and diplomacy. By examining Qatar's experience, the book provides valuable insights into the power of nation branding and its potential to shape global perceptions and interactions.

Weight: 330g
Dimension: 235 x 155 (mm)
ISBN-13: 9783031246500
Edition number: 1st ed. 2023