Qatar's Nation Branding and Soft Power: Exploring the Effects on National Identity and International Stance

This open-access book explores how Qatar's national brand helped it absorb the shock and awe of the 2017 Gulf crisis. It discusses the country's diplomatic performance, including factors such as the failure of surprise, years of building the national brand, soft power, international alliances, and the opponents' quandary. It also examines Qatar's role in the region and its nation brand. The book provides explanations for Qatar's success in absorbing the crisis and offers an original approach to understanding nation branding.

Format: Paperback / softback
Length: 92 pages
Publication date: 02 February 2023
Publisher: Springer International Publishing AG

This open-access book delves into the impact of establishing a national brand on Qatar's ability to navigate the crisis that erupted in May 2017, involving Saudi Arabia, Bahrain, Egypt, and the United Arab Emirates. The authors examine Qatar's diplomatic performance, highlighting five key factors that contributed to its successful handling of the crisis. These factors include the failure of the element of surprise, the culmination of years of building Qatar's national brand, Qatar's arsenal of soft power, international alliances, and the opponents' quandary.

Furthermore, this book takes a deeper dive into Qatar's role in the region and explores various aspects of this role through the lenses of its nation brand. It offers explanations for Qatar's success in absorbing the initial shock and awe of the crisis, presenting a range of arguments highlighting the role of nation branding in facilitating its response.

The book adopts an original approach, viewing the Qatari case from a scientific perspective, focusing on the art of nation branding. It appeals to a wide audience, including students, researchers, scholars of international relations, psychology, political science, and journalism, as well as policy-makers interested in gaining a deeper understanding of soft power, nation branding, Middle East studies, and diplomacy.

In conclusion, this book provides valuable insights into the dynamics of nation branding and its role in shaping countries' responses to crises. It sheds light on Qatar's strategic approach and demonstrates how the establishment of a strong national brand has enabled it to navigate complex geopolitical challenges effectively.

Weight: 174g
Dimension: 235 x 155 (mm)
ISBN-13: 9783031246531
Edition number: 1st ed. 2023